(6/7) What our completed content looked like
In this video we’ll give you a preview of what our finalized content looks like before we start posting
All MP4’s exported to one folder for scheduling
MP3’s exported to one folder for scheduling
All copy complied in one google doc for posting
Graphics sorted into one-time and weekly folders
Ensure all assets are accounted for before posting
I want to take a jump in and see what all of our completed content looks like. So in iMovie, we start a new project, we then pull in our Ecamm live MP4's. We then pull in an intro and an outro, we then clip any segments out, we pull the MP3 for the podcast right in iMovie. Then once we're done, we saved them off, export them, put them in drive and that's where we'll then upload them to YouTube and to our blog, that's all it really takes in iMovie. Once we had the videos completed, we then went through and for this series specifically went through and pulled tips from the videos. On the graphics we made, we pulled the titles for the videos and the tip titles from the copy, so we needed to do the copy first.
Here's how we lay out our copy document, we normally figure out relevant hashtags for the series. Then we work on the descriptions for the podcasts, for the website. Next we'd work on our links, so any relevant links we talked about during the course led to our social media channels. Now we figure out the titles for the videos, and then we work on our social media copy for every time we're releasing the video. Each one of athese, there's a total of 13, we write and do a little blurb about what each episode's going to be about. That's posted the same day that the MP4 and MP3s are uploaded. We then post a graphic with this copy, so there's 13 of those.
the next thing we do is under each video, we come up with the tips. We spend time watching the videos, figuring out what are some useful tips for our social media that are relevant to the video that we can post and intrigue people to go and watch the full video. Then we go in and write the copy for each social media posts, we do this all in the Google doc ahead of time. We added some of our hashtags, we make sure that this section right here is 280 characters. We then name, we first go with each week, what day, and then the title of that tip. Here are the full transcriptions from each of the videos with the title.
That is it for copy, a big chunk of our time is getting that all figured out. It is a very important for having the transcriptions for SEO on our website. Good to have links and short little tip lists for the YouTube description, for the podcast description, and for our website too, so people can get a synopsis of what the whole video is going to be about. Once you've done your first series and all the different areas you're going to use the copy. You can keep that same template in your next Google doc, so that way you've got a good reference starting point, and then go build your graphics. You can use Canva, Snappa, Affinity Designer, Adobe Illustrator, hire someone else, a lot of great options.
After you're done with the copy, we then move to currently we're using affinity designer. This is Week 1 Day 1, Week 1 Day 2, that's a full weeks of copy, build them in sets of three. So this is Facebook and Instagram, this is LinkedIn and Twitter, and then this is Pinterest. So we pull our tip title and that's what we use for the copy on the graphic. That's what our social media looks like when it's completed before it's been posted. So in the next video, we're going to show how we would schedule and post a week's worth of content. I hope you enjoyed and we'll see you in the next one.