Privacy Policy

Last updated: October 24, 2023 (Updated for MCDPA Compliance)

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

Company (referred to as either "the Company", "We", "Us" or "Our") refers to Virtue Group Inc, Minnesota. Service refers to the Website accessible from virtuecreative.com. Service Provider means any third-party company (e.g., Webflow, Google, SEMrush) employed by the Company to facilitate or analyze the Service.

2. Collecting and Using Your Personal Data

Types of Data Collected

  • Personal Data: While using Our Service, We may ask You to provide Us with: Email address, First/Last name, Phone number, and Address.
  • Usage Data: Collected automatically via Google Analytics 4 (GA4). This includes IP address (anonymized), browser type, pages visited, and time spent on site.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies (Beacons, Tags, and Scripts) to improve Our Service.

  • Webflow Hosting: Our site is built on Webflow. Data processed through forms is stored on Webflow’s secure AWS servers.
  • Analytical Cookies: We use GA4 to track user behavior. You can opt-out using browser settings or Google’s opt-out add-on.

3. Use of Your Personal Data

The Company may use Personal Data for the following:

  • To contact You: By email, telephone, or SMS.
  • SMS Consent Policy: Mobile information will not be shared with third parties or affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  • For the performance of a contract: Specifically regarding SEO, Webflow development, or ongoing marketing services defined in your SOW.

4. Your Rights under the Minnesota Consumer Data Privacy Act (MCDPA)

As a Minnesota-based entity, we recognize your rights regarding your data:

  • Right to Access/Confirm: You may ask if we are processing your data.
  • Right to Correct: You may request that we fix inaccuracies in your personal data.
  • Right to Delete: You may request the deletion of data provided by or obtained about you.
  • Right to Opt-Out: You have the right to opt-out of the processing of personal data for purposes of targeted advertising or profiling.

To exercise these rights, please contact us at team@virtuecreative.com.

5. Disclosure and Security of Your Data

  • Business Transactions: If the Company is involved in a merger or asset sale, Your Personal Data may be transferred.
  • Law Enforcement: We may disclose Your Data if required by Minnesota or Federal law.
  • Security: While we use commercially acceptable means (SSL encryption, secure Webflow CMS) to protect Your Data, no method of transmission is 100% secure.

6. Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect data from children. If we become aware of such data, we will remove it immediately.

7. Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

8. Contact Us

If you have any questions about this Privacy Policy, You can contact us:

Virtue Group Inc. Email: team@virtuecreative.com

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