Digital Decision Ecosystem Mapper

Use the worksheet below to fill in the exact tool, software, or date for all 26 nodes of your digital ecosystem.If a box is blank, you are operating in a data fog. It is a severed connection where prospects are arriving and evaporating without you knowing why. Map your infrastructure so you can finally measure the real math of your pipeline.

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Worksheet 01 · Decision Ecosystem Mapper · v1.0

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Step 01 · Discovery & Validation · 12 surfaces

Digital Decision Ecosystem Mapper

The companion diagnostic to “The Minnesota Local Growth System.”

Most local operators make expensive decisions on dashboards that lie. They have a website and a CRM, but never mapped which tool runs each stage of the buyer's journey. Fill in the tool, software, or date below — a blank box is data fog.

Operator

Business

Date · Location

1.1Map Pack & Local Listings2 surfaces

Node 01Tool · URL

Google Business Profile

Node 02Tool · URL

Apple Maps / Bing Places

1.23rd-Party Marketplaces & DirectoriesYelp · Angi · Thumbtack · BBB

Node 03URL

Primary 3rd-party profile URL

Node 04# Days

Days since last review there

1.3Social Media Validation4 surfaces

Velocity Rubric 15+posts/mo = 0 gaps 5–15posts = 0.5 gap <5or blank = 1 full gap

Node 05# Posts / Mo

Facebook — posts per month

Node 06# Posts / Mo

Instagram — posts per month

Node 07Platform · # Posts / Mo

Other platform — posts per month

Node 08Tool · URL

Social scheduling tool

1.4Passive Discovery / Authority2 surfaces

Node 09MM / DD / YY

YouTube / Podcast — last upload

Node 10Tool · URL

Production / AI tool

1.5The Trust Ecosystem2 surfaces

Node 11# Days

Google reviews — days since last

Node 12Tool · URL

Review management tool

0_{/ 12} Discovery gapsAuto-counted as you fill it in Continue → Step 02

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Worksheet 01 · Decision Ecosystem Mapper · v1.0

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Onsite decision · 8 surfaces

The Decision Surfaces

Once a prospect lands, every surface either earns the call or loses it. An unmapped surface is a silent leak — and the most common one is "we don't track it."

2.1Website Experience2 surfaces

Node 13Tool · URL

CMS platform — e.g. Webflow

Node 14Tool · URL

Behavioral telemetry — e.g. Clarity

2.2Conversion ActionsEvery way a prospect raises their hand

Node 15Tool · URL

Web form / Quote request

Node 16Tool · URL

Direct online scheduling

Node 17Tool · URL

Virtual estimate / Video consult

Node 18Tool · URL

Voice calls / Tracking — e.g. CallRail

Node 19Tool · URL

2-Way SMS / Business texting

Node 20Tool · URL

Web chat / Instant response

▪

Decision point · the trap

If a surface above is blank, the prospect decides somewhere else.

Every empty cell on this page is a buyer who couldn't reach you in the channel they prefer. The cheapest fix is rarely a new ad — it's owning the surface you already have.

0_{/ 8} Decision surface gapsAuto-counted as you fill it in Continue → Step 03

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Worksheet 01 · Decision Ecosystem Mapper · v1.0

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Lead-to-paid pipeline · 6 surfaces

The Pipeline

What happens between "form fill" and "first paid invoice." The bottleneck almost always lives here — and operators almost always look everywhere else first.

3.1Intake & SpeedThe first 5 minutes after a lead

Node 21Tool · URL

Primary CRM / Centralized inbox

Node 22Tool · URL

Missed-call text-back automation

3.2Persistence & Nurture2 surfaces

Node 23Tool · URL

Email campaign / Follow-up

Node 24# Touches

Sequence length — # of touches

3.3Retention & Reputation2 surfaces

Node 25Tool · URL

Automated review request

Node 26Tool · URL

Dormant customer reactivation

0_{/ 6} Pipeline gapsAuto-counted as you fill it in Now check your total below

Your diagnostic readout

0/ 26

Total gaps in your digital ecosystem

0 gaps1326 (full fog)

A map you can't measure is just a wishlist.

As detailed in our book “The Bottleneck Audit,” mapping your ecosystem is only the first step. You cannot diagnose a bottleneck if your data is lying to you. Before you can score your pipeline, you must clear the data fog and ensure every surface above is actually being measured. Without unified tracking, you have no way to tell which of these 26 nodes is leaking revenue.

Get the 3-Tier Telemetry Guide at virtuecreative.com/tracking

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